Product Management-
In Line with the Market and User-Oriented


To prevent good new products from being held in the waiting loop in the hectic sales life, we facilitate an efficient and successful market introduction, find the right target groups, develop holistic concepts, identify key users, provide the required information for your sales force and so on … We will find out the best point to jointly ”apply the lever“.


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Project examples


Organizing convincing reference applications, comparison with competitors’ methods, etc.


Publishing such references in laboratory journals and other subject-related areas


Organizing the approval of products for standards and requirements, etc. (e.g. Pharmacopeia)


Organizing the compilation of applications, i.e. from the compilation together with the user up to the structuring and preparation of application brochures, etc.