Opportunity analysis/due diligence


TDCLAB's innovation management combines specialized scientific competence with the required know-how in the field of market analysis and market communication.   
This enables a professional evaluation of market opportunities for products and technologies, also in the early R&E phase. Is a market present at all? Will this market still be present in 10 years? How saturated is the market by already existing products? How is the potential viewed by potential buyers of the innovation? Is market maturity achievable? Can it be expected that the transfer to production will be realized at acceptable costs?   

These and other questions are examined in detail:

  • Requirements analysis
  • Feasibility analyses
  • Trend analyses and estimates
  • Competitive analysis and determination of benchmarks (features, pricing, quality grades)
  • Investigation of potential users/sectors
  • Market researches and expert interviews in relevant target groups
  • Evaluation of market potentials
  • SWOT analysis with definition of promising feature profiles and unique selling propositions